Blog

Early preparation for Black Friday 2024

Believe it or not, the season of promotions is upon us again and we should grab it with early preparations for Black Friday 2024.

ROI in influencer marketing

Maximising ROI in influencer marketing - how to achieve it and why is it important?

Engagement vs Follower Count

In influencer marketing, there are two indicators that we always keep in mind when planning an advertising campaign - engagement and number of followers.

Instagram or TikTok

How to choose the right platform for your campaign between the two most popular social networks at the moment - Instagram or TikTok - which is your choice?

Authenticity in influencer marketing

Authenticity in influencer marketing is a fundamental part of any successful campaign.

AI Influencers

What are the new images in the social network space - AI influencers and their role today.

Influencer Marketing for New Product Launch

Why and how to use influencer marketing for new product launch?

Influencer Marketing Trends in 2024

Be one step ahead and find out what the influencer marketing trends will be in 2024.

The Most Creative Holiday Campaigns

What are the commercials we will never forget? Let's take a look at some of the most creative holiday campaigns in history.

Holiday Influencer Campaigns

What better opportunity to boost sales than holiday influencer campaigns?

Black Friday Influencer Marketing

Black Friday influencer marketing is more than a must!

The role of YouTube in Influencer Marketing

The role of YouTube in influencer marketing - the possibilities of long-form content.

Influencer Content vs. UGC vs. Brand Content

Influencer content vs. UGC vs. Brand Content- do we know the difference?

UGC in Action

UGC in action - how global brands have implemented engaging campaigns through user content.

Gen Z and Millennials - today's consumers

How to successfully reach Generation Z and Millennials - today's consumers

What TikTok Marketing is and How to get it right?

Some data on TikTok - it's here to stay, users, millions of revenues, time spent, engagement rate.

Breaking into the Bulgarian Market: Strategies and more

The Bulgarian market offers a promising opportunity for foreign brands looking to expand into Eastern Europe

Influencer Marketing Lecture at IAB Breakfast

Influ.ai gives a influencer marketing lecture at the IAB Bulgaria event and shares his contribution to the digital world.

Christmas campaigns with influencers

Christmas influencer campaigns - it's not too late to start thinking about increasing annual sales and marketing strategies.

Influ.ai becomes a member of IAB Bulgaria

As a member of IAB Bulgaria, Influ.ai presented its first initiative - the creation of a code of best practices in influencer marketing.

How to increase your sales with influencers?

Find out more about how to increase your sales with influencers. Tips and strategies for marketing with social media.

Bloomberg interview on influencer marketing

Influ.ai - Bloomberg interview on influencer marketing. Our goal is to bring the entire influencer marketing process together in one place.

Influencer Marketing Lecture at SoftUni

During an influencer marketing lecture at SoftUni, influ.ai shares its experience in creating successful influencer campaigns.

How to make an influencer marketing campaign?

Learn how to do an influencer marketing campaign, how it works and how to create an effective campaign using influencers.

Influ.ai is a Platinum sponsor covering 9 scholarships in ABLE activator

Why does the influencer marketing platform support ABLE's entrepreneurial program?

How to recognize an influencer with fake followers?

Concrete steps to identify influencers with fake followers. How to protect yourself?

Need support with your influencer marketing campaign?