15.07.2024

-Format and algorithm
Mainly, the two platforms differ in the format of their content. In Tik Tok we can only find short videos, while Instagram offers a variety of formats.

On Instagram we can post:

• Photo or video with description
• Carousel of photos
• Reels, which are like Tik Tok videos
• Stories that only last 24 hours
• Live video
• Shopping

On Tik Tok we can post:

• Short videos
• Stories
• Live video

Instagram is a traditional platform in terms of the algorithm through which we see the posts. They are people we know and follow, while the For you page on Tik Tok shows us content based on our interests. This means they are usually people we don't know.

-Audience
The most significant difference is the audience, which is also key when deciding between Instagram or Tik Tok.
The age differences are evident in that Tik Tok attracts the youngest age group. Instagram, on the other hand, is used by a wide age group - from teenagers to people over 60 years old.
Another good thing to keep in mind when planning a global campaign is that Tik Tok is not an available platform in some countries, which limits its audience.

Have you ever needed to jump into an influencer campaign to gain popularity, promote a new product, or some other goal, but haven't thought about the channel to use? Or not being able to start planning an advertising campaign at all because you first want to know what will be the most suitable place on the Internet? Whether choosing a social network is the first, second, or last step in planning your campaign, we all know it's vitally important to its success.
Today, the question most often is "Instagram or TikTok?". How are these social networks different and how to apply their advantages?

Choosing a social media for influencer marketing and promotion depends primarily on the results you are looking for.

If the young audience is your target, we will not surprise you that you should turn to the possibilities of Tik Tok. Of course Instagram is an equally good choice. You may need to consider whether your target audience is caught up in the flow of fast-paced videos and trends, or whether static posts are engaging enough for them. Instagram guarantees more security in terms of followers and engagement, which are easily predictable on the platform. Through Tik Tok, on the other hand, you have the chance to enter the race for instant fame and popularity. You can reach an unpredictable number of people, but the content must be well thought out. On Instagram, you're more likely to develop your vision in front of the world. This social network can serve as a portfolio or a good showcase for your product or service.

In conclusion, we can advise you to be brave and experiment. Planning a campaign doesn't end after choosing a channel - "Instagram or Tik Tok" is just one of many questions that will come to your mind. Above all, remember that the influ.ai team has experienced specialists who are always at your disposal.

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