Before you start planning, we recommend that you answer the following questions:

1. What offers do you want to advertise?
2. Which audience will respond well to your best offers?
3. Which platforms will suit your product and offering?
4. What will your campaign budget be?
5. What are the desired results?

Once you have a clear idea of the main aspects of your Black Friday campaigns, it's time to source influencers. This is where we come in - the influ.ai team. Our role is to help you craft the perfect campaign with the best-fit influencers.

In addition to the qualitative debriefing of your goals, the remaining time gives you the opportunity to think about other things. Here are our tips:

1.Maximize the shopping experience of your customers.

During the mass shopping period, the traffic on the sites rises significantly. This means you need to make it as easy as possible for your customers with simplified pages that load fast and easy checkout. Thus, the links that you distribute on social networks that lead to your site will be as efficient as possible.

2.Distribute many discounts.

Think carefully about the promotions and do not miss to satisfy the desires of each of your target groups. One of the best ways to do this is through an influencer campaign, giving creators unique discount codes to share with their audience.

3.Build excitement around upcoming offers before the season starts.

People are more excited about a purchase when they are waiting. This is the so-called FOMO effect (Fear of missing out) or fear of missing something or being left behind. If you prepare your customers in advance that there are unmissable offers waiting for them, they will be drawn into the emotion of anticipation and impatience. This can be done through influencer content with a countdown timer.

Indulging in early preparations for Black Friday 2024 also means choosing the best strategy for it. Among your most creative options is bound to be influencer marketing, and here's why:

1.Reach new, untapped audiences:
Influencer marketing allows businesses to reach a wider and more diverse audience of potential customers who may not have been exposed to their products or services before.

2.Reach the right audience:
One of the key benefits of influencer marketing is its ability to deliver highly targeted advertising.

3.You can transform interest into action:
Successful influencer marketing relies on engaging content that encourages action. During the Black Friday campaign, you can use sponsored content that is interactive, fun and calls to action.

4.Build Brand Loyalty Off Black Friday Season:
While the Black Friday campaign is limited in time and aimed at generating quick sales, it is important that businesses also aim to create long-term relationships with new customers acquired through influencer marketing.

The back-to-school season is coming to an end, and if you haven't been able to get in on the action with a proper ad campaign, don't worry. The most awaited time in marketing, Black Friday, is upon us. This year Black Friday will be November 29th. This is your moment to burst into the market with a successful campaign. And the big successes come with a good plan and early preparation for Black Friday 2024.
To stand out from the crowd of ads, you need to be creative. One of the most creative and successful strategies during Black Friday season is using influencers.
In this blog, we'll explore how you can effectively use influencers to make the most of Black Friday 2024.

Key takeaways from this blog include developing a strong collaboration strategy and effective campaign execution.
Strategic partnership with influencers can significantly improve your brand visibility, trust and customer loyalty.

25.08.2024

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